BitTorrent says that this "ensures that the file’s value, and the original direct-to-fan transaction, is protected." So what's a paygate? Fans will only be able to download the Bundle a limited number of times before it becomes locked. Which means every download increases in value, each time it’s shared. It's starting to really catch on.Įvery download is its own storefront. But now it seems the snowball has gotten to its necessary critical mass - both in awareness of the platform and in its implementation. It started out as a very small experiment - almost just a PR stunt - for artists releasing music and bonus content for movies such as The Act of Killing. We've been talking about BitTorrent Bundles since last year, and I've since been keeping my eyes on how this distribution method develops. Being the first paygated content ever released through the experimental method, it opens the doors for filmmakers to do the same thing. After some initial teasing last week, Radiohead frontman Thom Yorke has officially released his new album not through traditional means, but via BitTorrent Bundles.
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